The purchase sees ParkHub “increasing its commitment to payments innovation not just as an integration with its industry-leading parking management software, but as a key driver of customer insights for the hundreds of customers of the company in a range of industries and destinations,” per the announcement.
The purchase price has not been disclosed.
Read more: ParkHub buys CurbTrac and plans to integrate parking management technology
Founded in 2010 and also based in Dallas, ParkHub’s software is designed to optimize parking operations, facilitate payments and provide real-time business information to customers in areas such as sports, entertainment, higher education and parks and recreation.
ParkHub Founder and Managing Director, George Baker, Sr., said the purchase of Fuzse creates a “point of convergence of our hardware, software and payment solutions” where customers “compete and win with [a] a better customer experience and rich data to inform every decision.
Fuzse, founded in 2016, helps independent software publishers and developers integrate payment processing into mobile apps and e-commerce platforms. Fuzse founder Lane Conner has served as an advisor to ParkHub since 2015 and will now become the company’s president of payments, according to the statement.
Last year, ParkHub acquired parking payment management platform CurbTrac, adopting CurbTrac’s software and appointing its CEO, Charley DeBow, to its team to lead growth. CurbTrac’s technology can centralize payment data into one signage platform, meaning businesses can use it to offer a number of different parking options.
Learn more: App-controlled barriers pave the way for cone-free VIP parking
Earlier this year, PYMNTS spoke with Ethan Curtis, inside sales associate at Pacific Cascade Corp. and its ParkingZone division, on the growing demand for frictionless parking.
“That’s where you basically have access to what’s designated as your only place where you don’t have an individual or a third party helping you in and out of that place, clearing the space for you and monitoring that nobody else parks in that,” Curtis said.
For years, reserved parking spaces were secured by parking cones or an attendant. But these methods add friction, as cones can be moved around and attendants can be ignored.
We are always looking for partnership opportunities with innovators and disruptors.