Global Customer Relationship Management Software as a Service Market to be Driven by Higher End-Consumer Demand During the Forecast Period 2021-2026


Expert Market Research’s new report titled ‘Global Software as a Service Customer Relationship Management Market Size, Share, Price, Trends, Growth, Report and Forecast 2021-2026’, gives an in-depth analysis of the global market. Software as a Service Customer Relationship Management market, assessing the market based on its segments such as type, company size, application and major regions like North America, Europe, Asia-Pacific, Latin America , the Middle East and Africa. The report tracks the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, as well as market analysis based on SWOT and Porter’s Five Forces models.

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Key highlights of the report include:

Market Overview (2015-2026)

• Forecast CAGR (2021-2026): 13.25%

The global Software as a Service (CRM) market has witnessed a decent growth over the historical period, owing to increased awareness among end consumers and subsequent rise in demand.

Industry definition and major segments

Software-as-a-service (SaaS) client connection management runs in the cloud, which means the software is not hosted on the company server; rather, it is hosted and managed externally by the provider, with 24/7 access and no setup or maintenance costs. It also connects all company systems.

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Based on the type, the market can be categorized as follows:

• Operational CRM system
• Analytical CRM systems
• Collaborative CRM systems

Based on company size, the market can be divided into:

• Large companies
• Small and medium enterprises

Based on Application, the market can be segmented as follows:

Telecom and that
Health care

Regional Software as a Service Customer Relationship Management Market includes:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Market trends

Globally, North America holds the largest market share and the region will dominate the market during the forecast period. This can be attributed to the massive presence of key customers in the region. Asia Pacific is expected to grow with the fastest CAGR. With the increased awareness about the benefits of SaaS CRM, the need for this market will be on the rise and hence, the region is expected to lead the global market CAGR growth during the forecast period.

CRM solutions have become more affordable and accessible to SMBs as cloud computing and technology delivery as a service (SaaS) grow in popularity. Customer relationship management (CRM) as a service is essential for businesses in various industries as it aligns system efficiency by optimizing marketing and sales operations. SaaS CRM has also offered SMBs a framework to integrate many business tasks such as sales management, customer management, advertising management, and productivity management into a single application. Regulation and risk management can be streamlined using SaaS CRM. It can better manage business activities with the help of a centralized management system. As a result, SMEs are adopting it in large numbers. One of the major drivers for the growth of the software as a customer relationship management service market over the forecast period is the growing use of SaaS CRM by SMEs (CRM).

Main market players

The major players in the global market are Adobe Inc. (NASDAQ: ADBE), Microsoft Corporation, Oracle Corporation, Inc., SAP SE, among others. The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.

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Note 2: As the novel coronavirus (COVID-19) continues to spread across the globe, our analysts are continuously monitoring the impact of this rapidly evolving situation on markets and consumer buying behaviors. Thus, our latest estimates and analysis on current market trends and forecasts will comprehensively reflect the effects of this emerging pandemic.

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