DataCore Software Accelerates Entry into Key High-Growth Markets with Appointment of Key Executive


DataCore Software has named enterprise technology industry leader Alex Grossman as vice president of product management and marketing. As organizations in all market segments struggle to meet unprecedented challenges, whether it’s protecting data from ransomware, ensuring business continuity/disaster recovery, remonetizing and preserving digital media content, Grossman’s appointment by DataCore will help accelerate the delivery of innovative solutions tailored to today’s needs. high growth markets.

A dynamic and results-oriented executive, Alex Grossman is a cross-functional team leader with an accomplished record in product management and product marketing leadership at large technology companies as well as successful start-ups. He joins DataCore with over 30 years of experience in the data storage industry, including deep expertise in the media, entertainment and content industries. As vice president of Quantum Corporation, Grossman revitalized its big data and media and entertainment product line to better tame the lifecycle demands of digital assets, from production to delivery to long-term archiving. term, resulting in 10x year-over-year sales growth. year.

Grossman has built Active Storage Inc. into a content market leader with award-winning cloud management and optimization software, SAAS, and hardware workflow products. He was also Product Manager, Founder and CEO of Symply, which pioneered hyperconverged workflow infrastructure for media professionals and storytellers with award-winning UI/UX designs, cloud solutions, disk and tape. He is skilled in identifying new untapped markets and proposing vertical market solutions, as well as working with engineers and senior executives.

A career highlight was that Steve Jobs recruited Grossman to develop a new line of Apple server and storage products, which established a profitable new multi-billion dollar product category. A much-requested speaker at industry events, Grossman has also hosted podcasts and co-hosted a radio show from Los Angeles about the issues and needs of growing a business.

“Alex is focused on transforming organizations through technology and is exactly the kind of creative thinker we’ve assembled on our leadership team – the kind who has proven he can change industries,” said Dave Zabrowski, CEO of DataCore Software. “He embodies our values ​​of innovation and deep partnership with our customers and is already helping to accelerate the delivery of solutions that expand our share of key markets.


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