3 real estate software tools to take your business to the next level


If you’re in the real estate business, you know how competitive the market is. According to the National Association of Realtors, there were over 3 million active real estate licenses in the United States in 2020. That’s some serious competition. And given the volatility of the housing market, anything you can do to give yourself a competitive edge should be considered.

This means that you need software, whether it is an off-the-shelf tool or a real estate software development company could build for you. Luckily, there are plenty of pre-built tools and platforms available that are ready to help you take your business to the next level. Let’s look at three of these tools.

Zoho Real Estate CRM

The Zoho Real Estate CRM is specially designed for real estate agencies of all sizes. The Zoho platform includes sales process management, property management, and automation for real estate agents, developers, and brokerage firms.

Zoho Real Estate CRM offers omnichannel communication tools, integrated campaigns, project management, third-party integration, extensive customizations, and self-service portals. With a user-friendly interface, you can manage and track leads with campaigns, insights, surveys, and social media. And for those who prefer to automate tasks, Zoho lets you automate tasks using predefined workflow rules based on territory, industry, potential deal size, or even circularly.

Pricing for Zoho Real Estate CRM starts at $14/usr/month and goes up to $52/user/month.


Although Streak was not designed specifically for real estate, it does include industry-specific workflows. What makes Streak unique is that it integrates seamlessly with Gmail, so you have everything you need in a familiar interface.

With Streak you can easily manage and share documents and emails, manage access permissions, create specific workflows to suit your needs, automatically calculate individual commissions, separate data, automatically track data , get feedback via email, make your communication more effective with Snippets, use lead reminders, and use powerful visualizations to better track your deals.

For any experienced Gmail user, Streak would be an easy win to help boost your real estate business.

Streak offers a limited free account or you can opt for a Solo ($15/user/month), Pro ($49/user/month), or Enterprise ($129/user/month) account.

wise agent

Wise Agent is a real estate-specific CRM platform that offers features such as seamless deal management, centralized customer information, intelligent marketing automation, commission reporting, landing pages, marketing features, and more. team, time management and text messaging.

Wise Agent is one of the best all-in-one solutions for real estate on the market. Part of the reason is that the platform integrates with almost everything, like Google Drive, Gmail, Google Calendar, Facebook, Twitter, Docusign, Evernote, Mailchimp, AWS, Virtudesk, and Zillow.

The cost of Wise Agent ranges from $32/month to $329/month.


Even if you can’t find the exact platform you need for your business, you can always find a real estate software development company to create a custom solution that not only meets your needs, but helps bring your business to life. a level of efficiency you might never have experienced.

Before going the custom route, we suggest taking a lot of time and reviewing the available options, which might help you better understand exactly what you might want in a custom solution.


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